Charity Ratings 2025. Charity navigator wants all nonprofits to be great nonprofits. When encountering charity ratings pie charts, and program percentages in charity fundraising and marketing materials or elsewhere, donors are encouraged to be cautious and take steps to understand how this information is computed.

Some use metrics refined over many years, whereas others follow new trends toward firsthand user reviews—but all share a common. What are the bbb standards for charity accountability?